By Dave Levine
I advertized for 7 weeks in a Yelp PPC ad and received ZERO inquiries! Cancelling the ad cost me $700 on top of the $800 I had already lost in PPC. One p.o.s. clicked my ad five times at $10/click.
Had I received inquiries from the ad, I wouldn’t be complaining. But I’ve heard from others to “beware” of advertizing on Yelp.
Now I can see why.
An excellent warning piece on Yelp ads came out a year ago by Toby.